Monthly Archives: May 2015

Simplifying the Process of Choosing a Brand Name

For some, choosing a domain name isn’t a great deal. They simply choose a keyword or the company’s name as the domain name, but the process isn’t so simple. Deciding on the domain name is a process, wherein multiple crucial factors are needed to be considered. This is the decision that further impacts the future of your website. Thus, before you settle for a domain name, you should go through the below listed points.

how to choose domain name

Choose a defining domain name

The domain name has to be relevant to the nature of the business. The domain name should be so appropriate that it defines your specialization or the objective of your business.

Don’t keep it common, get something unique

Numerous companies are seen getting the domain names similar to those of reputed brands. This doesn’t work well for them. It rather seems to be leaving a negative impact on the audiences. You should always think of a unique name, which a reader may not have heard before.

get unique domain name

Consider to include a major keyword

The idea is not to stuff the domain name with the keywords. To start with, you first need to consider the keywords that are most important for your business. Note all of them down and see if you can get suitable terms out of them for your domain name. However, while doing this, you should always remember that the domain name isn’t a set of keywords. It needs to be reflection of brand and the business.

Try getting dot com domains

Getting dot com domains work well for the businesses. If not, get an appropriate domain name extension.

Build your brand

Get a brand name and use it to get a domain name. This idea works well for any organization. If you have a brand name defined for your business, use it as it will further help you spread the brand awareness.

brand

Keep it short

It should always be kept short as long tail domain names aren’t easy to remember. The short domain names are easily remembered by the users.

Easy to type

If we go by the trend, many companies now consider using unusual spellings of a word or use a unique name. Most of the times, the names chosen by the companies aren’t so easy to type. Choose words that a user will easily remember.

Easy to remember

A domain name should be appropriate for any user to quickly consume. One should not make efforts to recall it.

Avoid including numbers and hyphens

A wisely drafted domain name doesn’t include hyphens and numbers at all. It’s difficult for users to remember hyphens.

Considering these factors would help you come up with a name, which is going to help your business in long term. Besides, an easy to remember URL would also assure more traffic to the website.

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Visual Content, an Aid for Social Media Success

Is social media one of the major concerns that your business has been struggling with? If yes, then the first and the foremost change you need to include in your strategy is the visual appeal. You need to review how frequently you post visual content on the social channels and if yes, how appealing is it.

The most popular social platforms cherished the most by businesses are Facebook and Twitter. These have been the platforms that every small and large business wishes to gain the most from, as these are used the most by the consumers. For all such businesses, the visual content seems to be a solution. Data says that 83% of learning comes through visual data. It’s also found through research that our brains process visual data 60,000 faster than textual information. Data also says that 90% of the information transmitted to the brain is visual in nature.

visual social media content

Besides, the kind of communication that works the best for social media channels is visual too. Data compiled by buzzfeed says that posts on social media with an album or an image result in 180% more engagement than those without an image. It’s also discovered that viewers are more like to make a purchase after having seen a product video.

Having reviewed this trend, more companies are now turning towards adopting the usage of visual data as much as possible. Experts suggest that companies should employ usage of high quality and unique images on Facebook, Twitter and other social platforms. This doesn’t just help ensuring increased engagement, but also helps creating brand awareness. It’s seen that viewers tend to remember visual communication. Thus, increased usage of high quality images can help building brand identity too.

Things to be considered while posting visual content on social media:

  • Original and unique images with creative value are appreciated more
  • Copied or already over circulated images don’t create an impact
  • Adding company’s logo to an image helps building brand’s identity
  • Images should be used to deliver factual information and data too
  • Usage of infographics can result in a rise in engagement

The-Power-of-Visual-Content

Social media channels that embrace image sharing

Apart from Facebook and Twitter that have already been the major platforms prioritized by most businesses, there has been a rise of other channels that embrace image sharing. Pinterest and Instagram are the social platforms that have got great boost over its feature to post and share high quality images. Having reviewed the popularity of these social sharing sites, businesses too are investing their efforts into these. Nike is one such brand, whose Instagram videos have got it a great boost, which goes even beyond 200%. Pinterest too as an image sharing platform has helped businesses generate a great amount of referral traffic.

About MaverickGlobal Info Soft

MaverickGlobal Info Soft is an eminent Web Design Company, located in Bangalore. We, at MaverickGlobal are dedicated towards offering software solutions, technological development services, IT consulting and digital marketing solutions.

Reference:

Image 1. http://blog.thestarrconspiracy.com/truth/the-importance-of-visual-content-in-social-media

Image 2. http://coolerinsights.com/2015/02/visual-content-marketing-asian-insights/

How Can a Company Handle Social Media?

Social media has become the buzz of the town in the recent years. Its usage, which is seeing new benchmarks everyday has triggered the need for businesses to ensure their presence across the numerous social media platforms. This needs strategy, time, and an understanding of the user behavior. With a detailed knowledge of all these, a business can build its social reputation.

social media agency in Bangalore

The most relevant social media channels that companies need to emphasize on, while formulating their social media strategies are Facebook, Twitter, You Tube, Google Plus, Instagram, and Pinterest. Businesses need to have dedicated business pages on these channels. However, most businesses are indulged in chasing their goals through the benefits of social media perks, some are still wondering of how to go about it.

The major factor to be discussed here is how does a company manages its social media presence. Below ones are the most significant choices that the businesses resort to.

Managing on their own

Most of the small businesses tend to resort to this idea. They consider hiring their own social media managers, who manage the everyday activities on all the channels and also monitor the performance. However, when a company plans to manage its presence across social platforms, it has to consider numerous factors. This task can be simplified with the help of some tools. Hoot suite is one of them. It empowers those, who wish to manage multiple channels simultaneously.

Besides, those managing the social handles internally need to also define their strategies, which further create a great impact. Companies that manage their social profiles internally also need to hire graphic designers and copy writers, who aid the social media manager in the job.

https://maverickinfosoft.files.wordpress.com/2015/05/social-media-company

Outsourcing the services

This seems to be a simplified and cost-effective solution that most of the large business houses consider. This helps the companies keep their focus on the core services and doesn’t give them an extra burden. There exist social media agencies that are specialized in offering social media services. These companies are supported by expert social media strategies and experienced marketers, who deal with everything from creating business pages on numerous channels to monitoring the performance and analyzing the competitors’ performance too.

They come up with strategies to manage a brand’s reputation. Besides, they ensure promised results and even extend help when social media image of a business is needed to be managed in the time of crisis. Besides, business consider outsourcing this task owing to the specialization these agencies are blessed with.