If the deteriorating results of your email marketing campaigns aren’t paying you back, there has to be something which is not going well. It could be your subject line or the email contacts you are using to send emails or some other factor. If done appropriately, email marketing helps generating leads and even helps to stay connected with the customers. Email marketing, years ago used to be a great source of lead generating and still continues to be. However, the way these campaigns are implemented has kept changing.
At present, many of you would have a perception that email marketing doesn’t work that well in this era when other effective mediums are accessible. But, the real picture has something else to say. Email marketing still holds a lot for the businesses. However, it is rumoured that email marketing is dead, but there lie hundreds of facts that say it still is cherished among the marketers.
Below are some of the relevant facts that would define why a business should rely on email marketing for lead generation.
- 89% of marketers said email was the primary channel to get them leads.
- Email is used by 91% of consumers at least once a day.
- Relevant emails get 18 times more revenue as compared to broadcast emails.
- Emails ensure three times better conversion than social media.
All the data mentioned here is compiled through the results reported by relevant studies. The sources that quote email marketing as an effective marketing medium are known for their authenticity.
Now when you know why email marketing is essential for your business, it’s time to know how to use it to get you enough leads. In various instances, a company is unable to know why the email campaign it implemented with utmost precision couldn’t turn up well. Finding the apt answer to this question would further lead to implement an email campaign that works for the customers and organization.
Mind the subject line
The subject line is one of the major factors that decide the future of email. Whether or not an individual is going to open an email depends much on its subject line too. If it’s compelling enough there are fair chances that the email would be opened by many. A major factor to be noted here is that the headline need not be promotional, which may even turn out to be negative for the campaign.
In the early years, what mattered was to send out emails to masses. Not many businesses were bothered about whom the emails are being sent to. But now, the scenario has changed. In this era, it’s crucial to decide to whom the emails are being. Marketers here need to consider the data in terms of age groups, profession or industry.
The copy written in the email body matters too. If the subjection line could influence the consumer to open the email, the content or the copy written in the body needs to be compelling too so that the readers is interested in reading on.
Include call to action
The idea of carrying our email marketing is not just to inform, but to influence the users for an action to buy a product, or register on a website or register for a newsletter. For the marketers, it is essential to include a strong call to action within the mail.
Deliver value, not spam
The idea is to introduce a compelling deal to a consumer. Thus, it is essential to deliver value with every element of the email. Be it the image used in the body or head line, the purpose should be clear and the consumer should not feel that a spam is being served in the form of an email.
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