Facebook came as a wave for people of all ages. But soon, the businesses started feeling it has got enough for them too. They soon found ways to take their businesses to this social channel and started using it for branding and engaging customers. It came about as a direct social marketing channel that helped them reach out to people, who are interested in their products or services.
Facebook, at present has more than 40 million active small businesses. This data clearly shows how rapidly businesses have tuned to the channel for social media marketing. While millions of businesses already have marked their presence on Facebook, most of them struggle to get amid the News Feed for a larger reach. This happens due to the increasing number of pages and posts being updated every day.
In such a situation, needed the most is optimum usage of the features that Facebook has blessed us with. Below are some of those sections that as a business owner you could take an advantage of.
Ability to share updates
Most of the readers out there must be thinking this is no exclusive feature as they have already been using it. Agreed. But, how you use it matters a lot. Sharing a post on your business page isn’t all. It’s about how you use it and how many people it’s able to reach out to. With more businesses joining Facebook and many groups being joined by the users, the competition among the news feeds has increased significantly. On this, Facebook says that the organic outcomes would still appear before the users. And, this completely works on the quality of the content being shared in the news feeds. Thus, businesses should make good use of the posts they share on their official pages.
Facebook undoubtedly has come up as a platform where a consumer and a brand are empowered to communicate directly. One such feature that has helped businesses to invoke a sense of connection within the users is to create events and invite people to be a part of the same. It is quick and keeps the users aware of the business’ activities. Events on Facebook aren’t just created for the consumers, but also for a company’s employees, who are to be invited for an internal event.
The paid display advertising introduced by the social giant proved to be one of the significant features that most business owners loved. At present, over 1.5 million billions spend on Facebook ads. Data also says that a great percentage of the users on this social channel make purchase of virtual goods and gifts through these ads. This has been identified as a great advantage for small and medium businesses, who don’t mind spending money on advertising their businesses.
Helps earning traffic for the website
The posts you’re going to share on behalf of your business can also include an update about a new product or a section of your website that you wish to expose to social connections. There is going to be no harm in sharing such a post that includes a caption and a link to your website. This works for businesses and help them get referral traffic.
The insights section of Facebook lets businesses know what’s happening around. It empowers them to see how many visitors they got and also through which geographical areas and also the reach of every post shared on the page. Not just this, it has everything that you as a business owner or a social media manager would be keen to know.
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