Author Archives: MaverickGlobal Info Soft

About MaverickGlobal Info Soft

MaverickGlobal Info soft is an IT solution company offering IT enabled services, web design, development and digital marketing that deliver maximum value for investment. We are a technology and consulting start-up aiming to bridge the gap between Business and Technology.

Seek Credible Web Design Solutions for Enhanced Online Visibility

Today every business needs a professional website that can enable them to grow their businesses online. In such a scenario, even the small businesses are seeking to create their online presence through a website. All they need to do is to hire a web designing company that can give them a compelling website to reach out to their targeted audiences. A website’s design serves as a major element to convey the right message to the customers. Thus, it’s crucial for a website’s online visibility and thereafter an increased revenue.

business needs website

How can a design contribute to a website’s online presence?

A design is the first element that decides a website future and competitiveness. While a website is designed, numerous factors are needed to be considered by the web designing agency. Various elements of a website’s design help reaching out to the target audiences effectively. Thus, for every business, it’s crucial to find an agency that offers reliable web designing and digital marketing solutions. These agencies would not just provide you the most appropriate web design, but will also develop it in a way that it complies with the search engine guidelines.

These companies first develop an understanding of your business and thereafter create a strategy for your website’s promotion.

MaverickGlobal understands all of the above factors and works for the clients’ businesses in a way that they reach out to the masses effectively. We give you enough reasons to associate with us for your business’ online presence. From designing search-engine friendly websites to optimizing them, we take care of everything. We even help you build your brand across the digital space.

Below are some specific details that would help you know us better.

Comprehensive Strategies

MaverickGlobal Info Soft was initiated as an agency that believes in perfection and technology. While we undertake the projects for digital marketing, we ensure that we come up with comprehensive strategies. For this, we study prevailing market trends and also carry out competitive analysis to figure out the right process that suits your business needs. Besides, we ensure that the website we develop for you is user-friendly and creating a positive image for your brand.

Appealing Web Designs

We believe that a website’s look and feel does half of the job when it comes to holding a customer’s interest. We make sure that every element is designed in a way that the customers are compelled to explore your website. While designing the websites, our experienced web designers significantly consider the quality of the images being used. Besides, they consider the structure of the website to be highly crucial and thus, ensure that the user can easily navigate to another page.

E-commerce web development

The online retail business has seen a great boost in the last few years. Thus, it has become one of the major solutions offered by us. Our technical team consists of experienced developers, who work with the latest technologies used for developing e-commerce websites. We develop user-friendly websites that consist of everything that an online shopaholic would look for. Besides, we also ensure that these websites are SEO-friendly.

Advertisements

How is Social Media Helpful for SEO?

Most of you till now must have heard of social media and search engine optimization as separate elements of digital marketing. Both are different processes, but yet they are connected in some or the other way. SEO too is done independently to increase the visibility of a website across the web. However, social media can aid SEO efforts too. Some of your social media efforts can help contributing to search engine optimization. Some of the social media geeks and SEO experts would already be aware of it, but for those, who haven’t yet started using social media to aid SEO of their business, here are some useful tips.

How is Social Media Helpful for SEO

Get Your Business Some Credible Social Links

Most of the businesses these days are available on the social channels like Facebook, Twitter, You Tube and Google+. But whether or not their social presence bring them SEO benefits depends on how they use these channels. One of the ways to get SEO benefits through social media is through getting credible social links.

Build Your Social Community

The social media pages that have a higher number of followers and better engagement get relatively better visibility in the search results. This could include more likes on the Facebook page, higher number of retweets, more re-pins and a lot more. The reason businesses need to do this is it helps enhancing their rank among the search results.

social communities

Make Your Content Searchable Through Social Sharing

If you are using social media to share high quality content and can manage to get it shared as much as possible, you can surely draw benefits out of it. It helps making your content searchable among the web results. So, try to engage the audiences through engaging and informative content, which is worth being shared.

Use Relevant Keywords in Social Posts for increased Visibility

Keywords have always been relevant for search engine optimization. However, in the past, the usage of keywords was taken a bit more seriously and the content pieces were seen stuffed with the keywords. But, with Google’s timely updates, the usage of keywords became more genuine and natural. This approach needs to be followed in the social posts too. By including the relevant terms of keywords in a post being shared on social media, better visibility of the content can be expected in the search results.

keywords in social media

Get Listed With Google+

It’s a fact that Google+ is not as populated as other social channels like Facebook or Twitter, but it does hold benefits for businesses. The businesses can be listed on Google+ with the address and valid contact details. Having done this, businesses can get reviews for the business directly on Google+ and those with better number of reviews are recommended by Google.

Use Social network for higher search rankings, Contact MaverickGlobal Info Soft, a leading digital marketing company in Bangalore. We also create websites that STAND OUT.

We’re offering SEO, Social Media, PPC, Website Design & Development services to clients from different industry verticals.

Request a Quote Now…

5 Facebook Features That Will Help You Earn Business

Facebook came as a wave for people of all ages. But soon, the businesses started feeling it has got enough for them too. They soon found ways to take their businesses to this social channel and started using it for branding and engaging customers. It came about as a direct social marketing channel that helped them reach out to people, who are interested in their products or services.

Facebook, at present has more than 40 million active small businesses. This data clearly shows how rapidly businesses have tuned to the channel for social media marketing. While millions of businesses already have marked their presence on Facebook, most of them struggle to get amid the News Feed for a larger reach. This happens due to the increasing number of pages and posts being updated every day.

In such a situation, needed the most is optimum usage of the features that Facebook has blessed us with. Below are some of those sections that as a business owner you could take an advantage of.

Ability to share updates

Most of the readers out there must be thinking this is no exclusive feature as they have already been using it. Agreed. But, how you use it matters a lot. Sharing a post on your business page isn’t all. It’s about how you use it and how many people it’s able to reach out to. With more businesses joining Facebook and many groups being joined by the users, the competition among the news feeds has increased significantly. On this, Facebook says that the organic outcomes would still appear before the users. And, this completely works on the quality of the content being shared in the news feeds. Thus, businesses should make good use of the posts they share on their official pages.

Create Events

Facebook undoubtedly has come up as a platform where a consumer and a brand are empowered to communicate directly. One such feature that has helped businesses to invoke a sense of connection within the users is to create events and invite people to be a part of the same. It is quick and keeps the users aware of the business’ activities. Events on Facebook aren’t just created for the consumers, but also for a company’s employees, who are to be invited for an internal event.

Facebook Advertising

The paid display advertising introduced by the social giant proved to be one of the significant features that most business owners loved. At present, over 1.5 million billions spend on Facebook ads. Data also says that a great percentage of the users on this social channel make purchase of virtual goods and gifts through these ads. This has been identified as a great advantage for small and medium businesses, who don’t mind spending money on advertising their businesses.

facebook advertising

Helps earning traffic for the website

The posts you’re going to share on behalf of your business can also include an update about a new product or a section of your website that you wish to expose to social connections. There is going to be no harm in sharing such a post that includes a caption and a link to your website. This works for businesses and help them get referral traffic.

Facebook Insights

The insights section of Facebook lets businesses know what’s happening around. It empowers them to see how many visitors they got and also through which geographical areas and also the reach of every post shared on the page. Not just this, it has everything that you as a business owner or a social media manager would be keen to know.

Grow your business through Facebook Advertising.

Fill this form & get a quote from MaverickGlobal Info Soft, a leading digital marketing agency in Bangalore.

Isn’t Your Business Getting Enough From Email Marketing?

If the deteriorating results of your email marketing campaigns aren’t paying you back, there has to be something which is not going well. It could be your subject line or the email contacts you are using to send emails or some other factor. If done appropriately, email marketing helps generating leads and even helps to stay connected with the customers. Email marketing, years ago used to be a great source of lead generating and still continues to be. However, the way these campaigns are implemented has kept changing.

email marketing

At present, many of you would have a perception that email marketing doesn’t work that well in this era when other effective mediums are accessible. But, the real picture has something else to say. Email marketing still holds a lot for the businesses. However, it is rumoured that email marketing is dead, but there lie hundreds of facts that say it still is cherished among the marketers.

Below are some of the relevant facts that would define why a business should rely on email marketing for lead generation.

  • 89% of marketers said email was the primary channel to get them leads.
  • Email is used by 91% of consumers at least once a day.
  • Relevant emails get 18 times more revenue as compared to broadcast emails.
  • Emails ensure three times better conversion than social media.

why email marketing

All the data mentioned here is compiled through the results reported by relevant studies. The sources that quote email marketing as an effective marketing medium are known for their authenticity.

why we should do email marketing

Now when you know why email marketing is essential for your business, it’s time to know how to use it to get you enough leads. In various instances, a company is unable to know why the email campaign it implemented with utmost precision couldn’t turn up well. Finding the apt answer to this question would further lead to implement an email campaign that works for the customers and organization.

Mind the subject line

The subject line is one of the major factors that decide the future of email. Whether or not an individual is going to open an email depends much on its subject line too. If it’s compelling enough there are fair chances that the email would be opened by many. A major factor to be noted here is that the headline need not be promotional, which may even turn out to be negative for the campaign.

Relevant Database

In the early years, what mattered was to send out emails to masses. Not many businesses were bothered about whom the emails are being sent to. But now, the scenario has changed. In this era, it’s crucial to decide to whom the emails are being. Marketers here need to consider the data in terms of age groups, profession or industry.

Content matters

The copy written in the email body matters too. If the subjection line could influence the consumer to open the email, the content or the copy written in the body needs to be compelling too so that the readers is interested in reading on.

Include call to action

The idea of carrying our email marketing is not just to inform, but to influence the users for an action to buy a product, or register on a website or register for a newsletter. For the marketers, it is essential to include a strong call to action within the mail.

Deliver value, not spam

The idea is to introduce a compelling deal to a consumer. Thus, it is essential to deliver value with every element of the email. Be it the image used in the body or head line, the purpose should be clear and the consumer should not feel that a spam is being served in the form of an email.

Email-Marketing2

About MaverickGlobal Info Soft

MaverickGlobal is backed by years of experience and a team of enthusiastic SEO and social media experts. We even have proven track records, which present us as a trusted digital marketing company in Bangalore.

Fill this form & we will get back to you.

Isn’t Your Blog Giving You Enough Traffic?

Internet has been buzzing with the facts that say blog are the major sources of traffic for businesses. Companies that blog frequently have comparatively more indexed pages and even see growth in the revenue too. But, not all companies get to see such fascinating amendments as a result of their blogging efforts. The reason for this could be their blogs aren’t really compelling for the readers or they don’t put enough efforts in promoting the blogs.

blogging survey

Data says that small businesses that blog get to witness 126% more growth in terms of leads than those that don’t embrace blogging. A survey also discovered that businesses blogging 16-20 times a month received twice the traffic of those businesses that blog 4 times a month or less. If your blog haven’t yet brought you a sense of establishment, then you need to review your blogging strategy. Now, this will include few relevant steps that would help you get substantial results from your blog.

Review the look and feel

The design of a web page is the first thing that can help holding a viewer’s interest. A company has to impart enough time to design its blog. If the reader cannot connect with the design, reading a blog isn’t even a point in such a case.

Take a call on the topics you choose to write

Beyond the design, the headline of your blog remains a major factor that is needed to be taken a call upon. For this, the topic has to be chosen wisely. It shouldn’t be the one that favours your business, but the one that favours the readers. Look for the topics that are trending and accordingly create a blogging strategy. Once you decide on the topic, ensure to write a headline, which is catchy and compelling enough for the reader to read on.

Mind users’ behavior

Before you implement your blogging strategy, ensure to review what the users are sharing the most. This will help you know how well your blog post can perform.

Competitors’ Review

Monitoring what the competitors’ do on their blog is another thing that you need to have on your to do list. Don’t follow them blindly, but be known to how active they are and what all they do to

See how they perform, what they write about and you will get a reality check to measure your strategy.

increase blog traffic

Deliver the content with compelling images of videos

Writing compelling content helps you win just half of the race, the rest of it is won when you include rich media in your blog. It doesn’t just mean including images, but also info-graphics, videos and all that can help the users engage more with the content.

Keep innovating

Don’t form a strategy that keeps your blog stagnant. Keep innovating and employing new ideas so as to deliver something captivating to the users every day.

About MaverickGlobal Info Soft

We’re digital marketing agency in Bangalore. We undertake projects for online promotion and work to increase their visibility across the web, which further adds to the website’s traffic.

Want us to promote your Website? Fill this form & we will get back with best possible quote.

Simplifying the Process of Choosing a Brand Name

For some, choosing a domain name isn’t a great deal. They simply choose a keyword or the company’s name as the domain name, but the process isn’t so simple. Deciding on the domain name is a process, wherein multiple crucial factors are needed to be considered. This is the decision that further impacts the future of your website. Thus, before you settle for a domain name, you should go through the below listed points.

how to choose domain name

Choose a defining domain name

The domain name has to be relevant to the nature of the business. The domain name should be so appropriate that it defines your specialization or the objective of your business.

Don’t keep it common, get something unique

Numerous companies are seen getting the domain names similar to those of reputed brands. This doesn’t work well for them. It rather seems to be leaving a negative impact on the audiences. You should always think of a unique name, which a reader may not have heard before.

get unique domain name

Consider to include a major keyword

The idea is not to stuff the domain name with the keywords. To start with, you first need to consider the keywords that are most important for your business. Note all of them down and see if you can get suitable terms out of them for your domain name. However, while doing this, you should always remember that the domain name isn’t a set of keywords. It needs to be reflection of brand and the business.

Try getting dot com domains

Getting dot com domains work well for the businesses. If not, get an appropriate domain name extension.

Build your brand

Get a brand name and use it to get a domain name. This idea works well for any organization. If you have a brand name defined for your business, use it as it will further help you spread the brand awareness.

brand

Keep it short

It should always be kept short as long tail domain names aren’t easy to remember. The short domain names are easily remembered by the users.

Easy to type

If we go by the trend, many companies now consider using unusual spellings of a word or use a unique name. Most of the times, the names chosen by the companies aren’t so easy to type. Choose words that a user will easily remember.

Easy to remember

A domain name should be appropriate for any user to quickly consume. One should not make efforts to recall it.

Avoid including numbers and hyphens

A wisely drafted domain name doesn’t include hyphens and numbers at all. It’s difficult for users to remember hyphens.

Considering these factors would help you come up with a name, which is going to help your business in long term. Besides, an easy to remember URL would also assure more traffic to the website.

Build your brand

Or Fill this form to discover how to build brand & Stand out

Visual Content, an Aid for Social Media Success

Is social media one of the major concerns that your business has been struggling with? If yes, then the first and the foremost change you need to include in your strategy is the visual appeal. You need to review how frequently you post visual content on the social channels and if yes, how appealing is it.

The most popular social platforms cherished the most by businesses are Facebook and Twitter. These have been the platforms that every small and large business wishes to gain the most from, as these are used the most by the consumers. For all such businesses, the visual content seems to be a solution. Data says that 83% of learning comes through visual data. It’s also found through research that our brains process visual data 60,000 faster than textual information. Data also says that 90% of the information transmitted to the brain is visual in nature.

visual social media content

Besides, the kind of communication that works the best for social media channels is visual too. Data compiled by buzzfeed says that posts on social media with an album or an image result in 180% more engagement than those without an image. It’s also discovered that viewers are more like to make a purchase after having seen a product video.

Having reviewed this trend, more companies are now turning towards adopting the usage of visual data as much as possible. Experts suggest that companies should employ usage of high quality and unique images on Facebook, Twitter and other social platforms. This doesn’t just help ensuring increased engagement, but also helps creating brand awareness. It’s seen that viewers tend to remember visual communication. Thus, increased usage of high quality images can help building brand identity too.

Things to be considered while posting visual content on social media:

  • Original and unique images with creative value are appreciated more
  • Copied or already over circulated images don’t create an impact
  • Adding company’s logo to an image helps building brand’s identity
  • Images should be used to deliver factual information and data too
  • Usage of infographics can result in a rise in engagement

The-Power-of-Visual-Content

Social media channels that embrace image sharing

Apart from Facebook and Twitter that have already been the major platforms prioritized by most businesses, there has been a rise of other channels that embrace image sharing. Pinterest and Instagram are the social platforms that have got great boost over its feature to post and share high quality images. Having reviewed the popularity of these social sharing sites, businesses too are investing their efforts into these. Nike is one such brand, whose Instagram videos have got it a great boost, which goes even beyond 200%. Pinterest too as an image sharing platform has helped businesses generate a great amount of referral traffic.

About MaverickGlobal Info Soft

MaverickGlobal Info Soft is an eminent Web Design Company, located in Bangalore. We, at MaverickGlobal are dedicated towards offering software solutions, technological development services, IT consulting and digital marketing solutions.

Reference:

Image 1. http://blog.thestarrconspiracy.com/truth/the-importance-of-visual-content-in-social-media

Image 2. http://coolerinsights.com/2015/02/visual-content-marketing-asian-insights/