Internet has been buzzing with the facts that say blog are the major sources of traffic for businesses. Companies that blog frequently have comparatively more indexed pages and even see growth in the revenue too. But, not all companies get to see such fascinating amendments as a result of their blogging efforts. The reason for this could be their blogs aren’t really compelling for the readers or they don’t put enough efforts in promoting the blogs.
Data says that small businesses that blog get to witness 126% more growth in terms of leads than those that don’t embrace blogging. A survey also discovered that businesses blogging 16-20 times a month received twice the traffic of those businesses that blog 4 times a month or less. If your blog haven’t yet brought you a sense of establishment, then you need to review your blogging strategy. Now, this will include few relevant steps that would help you get substantial results from your blog.
Review the look and feel
The design of a web page is the first thing that can help holding a viewer’s interest. A company has to impart enough time to design its blog. If the reader cannot connect with the design, reading a blog isn’t even a point in such a case.
Take a call on the topics you choose to write
Beyond the design, the headline of your blog remains a major factor that is needed to be taken a call upon. For this, the topic has to be chosen wisely. It shouldn’t be the one that favours your business, but the one that favours the readers. Look for the topics that are trending and accordingly create a blogging strategy. Once you decide on the topic, ensure to write a headline, which is catchy and compelling enough for the reader to read on.
Mind users’ behavior
Before you implement your blogging strategy, ensure to review what the users are sharing the most. This will help you know how well your blog post can perform.
Monitoring what the competitors’ do on their blog is another thing that you need to have on your to do list. Don’t follow them blindly, but be known to how active they are and what all they do to
See how they perform, what they write about and you will get a reality check to measure your strategy.
Deliver the content with compelling images of videos
Writing compelling content helps you win just half of the race, the rest of it is won when you include rich media in your blog. It doesn’t just mean including images, but also info-graphics, videos and all that can help the users engage more with the content.
Don’t form a strategy that keeps your blog stagnant. Keep innovating and employing new ideas so as to deliver something captivating to the users every day.
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