Tag Archives: social media

How is Social Media Helpful for SEO?

Most of you till now must have heard of social media and search engine optimization as separate elements of digital marketing. Both are different processes, but yet they are connected in some or the other way. SEO too is done independently to increase the visibility of a website across the web. However, social media can aid SEO efforts too. Some of your social media efforts can help contributing to search engine optimization. Some of the social media geeks and SEO experts would already be aware of it, but for those, who haven’t yet started using social media to aid SEO of their business, here are some useful tips.

How is Social Media Helpful for SEO

Get Your Business Some Credible Social Links

Most of the businesses these days are available on the social channels like Facebook, Twitter, You Tube and Google+. But whether or not their social presence bring them SEO benefits depends on how they use these channels. One of the ways to get SEO benefits through social media is through getting credible social links.

Build Your Social Community

The social media pages that have a higher number of followers and better engagement get relatively better visibility in the search results. This could include more likes on the Facebook page, higher number of retweets, more re-pins and a lot more. The reason businesses need to do this is it helps enhancing their rank among the search results.

social communities

Make Your Content Searchable Through Social Sharing

If you are using social media to share high quality content and can manage to get it shared as much as possible, you can surely draw benefits out of it. It helps making your content searchable among the web results. So, try to engage the audiences through engaging and informative content, which is worth being shared.

Use Relevant Keywords in Social Posts for increased Visibility

Keywords have always been relevant for search engine optimization. However, in the past, the usage of keywords was taken a bit more seriously and the content pieces were seen stuffed with the keywords. But, with Google’s timely updates, the usage of keywords became more genuine and natural. This approach needs to be followed in the social posts too. By including the relevant terms of keywords in a post being shared on social media, better visibility of the content can be expected in the search results.

keywords in social media

Get Listed With Google+

It’s a fact that Google+ is not as populated as other social channels like Facebook or Twitter, but it does hold benefits for businesses. The businesses can be listed on Google+ with the address and valid contact details. Having done this, businesses can get reviews for the business directly on Google+ and those with better number of reviews are recommended by Google.

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Visual Content, an Aid for Social Media Success

Is social media one of the major concerns that your business has been struggling with? If yes, then the first and the foremost change you need to include in your strategy is the visual appeal. You need to review how frequently you post visual content on the social channels and if yes, how appealing is it.

The most popular social platforms cherished the most by businesses are Facebook and Twitter. These have been the platforms that every small and large business wishes to gain the most from, as these are used the most by the consumers. For all such businesses, the visual content seems to be a solution. Data says that 83% of learning comes through visual data. It’s also found through research that our brains process visual data 60,000 faster than textual information. Data also says that 90% of the information transmitted to the brain is visual in nature.

visual social media content

Besides, the kind of communication that works the best for social media channels is visual too. Data compiled by buzzfeed says that posts on social media with an album or an image result in 180% more engagement than those without an image. It’s also discovered that viewers are more like to make a purchase after having seen a product video.

Having reviewed this trend, more companies are now turning towards adopting the usage of visual data as much as possible. Experts suggest that companies should employ usage of high quality and unique images on Facebook, Twitter and other social platforms. This doesn’t just help ensuring increased engagement, but also helps creating brand awareness. It’s seen that viewers tend to remember visual communication. Thus, increased usage of high quality images can help building brand identity too.

Things to be considered while posting visual content on social media:

  • Original and unique images with creative value are appreciated more
  • Copied or already over circulated images don’t create an impact
  • Adding company’s logo to an image helps building brand’s identity
  • Images should be used to deliver factual information and data too
  • Usage of infographics can result in a rise in engagement


Social media channels that embrace image sharing

Apart from Facebook and Twitter that have already been the major platforms prioritized by most businesses, there has been a rise of other channels that embrace image sharing. Pinterest and Instagram are the social platforms that have got great boost over its feature to post and share high quality images. Having reviewed the popularity of these social sharing sites, businesses too are investing their efforts into these. Nike is one such brand, whose Instagram videos have got it a great boost, which goes even beyond 200%. Pinterest too as an image sharing platform has helped businesses generate a great amount of referral traffic.

About MaverickGlobal Info Soft

MaverickGlobal Info Soft is an eminent Web Design Company, located in Bangalore. We, at MaverickGlobal are dedicated towards offering software solutions, technological development services, IT consulting and digital marketing solutions.


Image 1. http://blog.thestarrconspiracy.com/truth/the-importance-of-visual-content-in-social-media

Image 2. http://coolerinsights.com/2015/02/visual-content-marketing-asian-insights/

How Can a Company Handle Social Media?

Social media has become the buzz of the town in the recent years. Its usage, which is seeing new benchmarks everyday has triggered the need for businesses to ensure their presence across the numerous social media platforms. This needs strategy, time, and an understanding of the user behavior. With a detailed knowledge of all these, a business can build its social reputation.

social media agency in Bangalore

The most relevant social media channels that companies need to emphasize on, while formulating their social media strategies are Facebook, Twitter, You Tube, Google Plus, Instagram, and Pinterest. Businesses need to have dedicated business pages on these channels. However, most businesses are indulged in chasing their goals through the benefits of social media perks, some are still wondering of how to go about it.

The major factor to be discussed here is how does a company manages its social media presence. Below ones are the most significant choices that the businesses resort to.

Managing on their own

Most of the small businesses tend to resort to this idea. They consider hiring their own social media managers, who manage the everyday activities on all the channels and also monitor the performance. However, when a company plans to manage its presence across social platforms, it has to consider numerous factors. This task can be simplified with the help of some tools. Hoot suite is one of them. It empowers those, who wish to manage multiple channels simultaneously.

Besides, those managing the social handles internally need to also define their strategies, which further create a great impact. Companies that manage their social profiles internally also need to hire graphic designers and copy writers, who aid the social media manager in the job.


Outsourcing the services

This seems to be a simplified and cost-effective solution that most of the large business houses consider. This helps the companies keep their focus on the core services and doesn’t give them an extra burden. There exist social media agencies that are specialized in offering social media services. These companies are supported by expert social media strategies and experienced marketers, who deal with everything from creating business pages on numerous channels to monitoring the performance and analyzing the competitors’ performance too.

They come up with strategies to manage a brand’s reputation. Besides, they ensure promised results and even extend help when social media image of a business is needed to be managed in the time of crisis. Besides, business consider outsourcing this task owing to the specialization these agencies are blessed with.