Most of you till now must have heard of social media and search engine optimization as separate elements of digital marketing. Both are different processes, but yet they are connected in some or the other way. SEO too is done independently to increase the visibility of a website across the web. However, social media can aid SEO efforts too. Some of your social media efforts can help contributing to search engine optimization. Some of the social media geeks and SEO experts would already be aware of it, but for those, who haven’t yet started using social media to aid SEO of their business, here are some useful tips.
Get Your Business Some Credible Social Links
Most of the businesses these days are available on the social channels like Facebook, Twitter, You Tube and Google+. But whether or not their social presence bring them SEO benefits depends on how they use these channels. One of the ways to get SEO benefits through social media is through getting credible social links.
Build Your Social Community
The social media pages that have a higher number of followers and better engagement get relatively better visibility in the search results. This could include more likes on the Facebook page, higher number of retweets, more re-pins and a lot more. The reason businesses need to do this is it helps enhancing their rank among the search results.
Make Your Content Searchable Through Social Sharing
If you are using social media to share high quality content and can manage to get it shared as much as possible, you can surely draw benefits out of it. It helps making your content searchable among the web results. So, try to engage the audiences through engaging and informative content, which is worth being shared.
Use Relevant Keywords in Social Posts for increased Visibility
Keywords have always been relevant for search engine optimization. However, in the past, the usage of keywords was taken a bit more seriously and the content pieces were seen stuffed with the keywords. But, with Google’s timely updates, the usage of keywords became more genuine and natural. This approach needs to be followed in the social posts too. By including the relevant terms of keywords in a post being shared on social media, better visibility of the content can be expected in the search results.
Get Listed With Google+
It’s a fact that Google+ is not as populated as other social channels like Facebook or Twitter, but it does hold benefits for businesses. The businesses can be listed on Google+ with the address and valid contact details. Having done this, businesses can get reviews for the business directly on Google+ and those with better number of reviews are recommended by Google.
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