Tag Archives: website

5 Facebook Features That Will Help You Earn Business

Facebook came as a wave for people of all ages. But soon, the businesses started feeling it has got enough for them too. They soon found ways to take their businesses to this social channel and started using it for branding and engaging customers. It came about as a direct social marketing channel that helped them reach out to people, who are interested in their products or services.

Facebook, at present has more than 40 million active small businesses. This data clearly shows how rapidly businesses have tuned to the channel for social media marketing. While millions of businesses already have marked their presence on Facebook, most of them struggle to get amid the News Feed for a larger reach. This happens due to the increasing number of pages and posts being updated every day.

In such a situation, needed the most is optimum usage of the features that Facebook has blessed us with. Below are some of those sections that as a business owner you could take an advantage of.

Ability to share updates

Most of the readers out there must be thinking this is no exclusive feature as they have already been using it. Agreed. But, how you use it matters a lot. Sharing a post on your business page isn’t all. It’s about how you use it and how many people it’s able to reach out to. With more businesses joining Facebook and many groups being joined by the users, the competition among the news feeds has increased significantly. On this, Facebook says that the organic outcomes would still appear before the users. And, this completely works on the quality of the content being shared in the news feeds. Thus, businesses should make good use of the posts they share on their official pages.

Create Events

Facebook undoubtedly has come up as a platform where a consumer and a brand are empowered to communicate directly. One such feature that has helped businesses to invoke a sense of connection within the users is to create events and invite people to be a part of the same. It is quick and keeps the users aware of the business’ activities. Events on Facebook aren’t just created for the consumers, but also for a company’s employees, who are to be invited for an internal event.

Facebook Advertising

The paid display advertising introduced by the social giant proved to be one of the significant features that most business owners loved. At present, over 1.5 million billions spend on Facebook ads. Data also says that a great percentage of the users on this social channel make purchase of virtual goods and gifts through these ads. This has been identified as a great advantage for small and medium businesses, who don’t mind spending money on advertising their businesses.

facebook advertising

Helps earning traffic for the website

The posts you’re going to share on behalf of your business can also include an update about a new product or a section of your website that you wish to expose to social connections. There is going to be no harm in sharing such a post that includes a caption and a link to your website. This works for businesses and help them get referral traffic.

Facebook Insights

The insights section of Facebook lets businesses know what’s happening around. It empowers them to see how many visitors they got and also through which geographical areas and also the reach of every post shared on the page. Not just this, it has everything that you as a business owner or a social media manager would be keen to know.

Grow your business through Facebook Advertising.

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What you should look for in a professional SEO Company

The use of search engines is one of the best ways for any person who uses the internet to discover and explore websites. Search engine optimization, or SEO, can become very complicated especially if you are just a beginner at it.

However, if you want to be able to make the most of search engines, then you should align yourself with a professional SEO company that is able to provide you with the marketing strategies and services that will give you the necessary edge to stand out and stay ahead of your other competitors.

There are over millions of users, domains and websites in the Internet, a factor that makes it difficult for your company, or any company for that matter, to make full use of search engines to help their business succeed. You need to keep in mind that most internet users like to use search engines to find things that they are looking for online. So if you rank high on the search engine, then you are in a much better position to improve your business since you are able to increase your market by getting your desired potential clients to your site.

If you are able to work with a professional SEO company that has the necessary tools and know-how to help you rank high on the search engine, then you improve your chances of having long term success. So it is imperative that you choose the genuine SEO Company to work with.

 website seo

One of the things that you should look for in a professional SEO company is their ability to convey everything you need to the number of internet users in a way that they will understand clearly what you are all about, especially since SEO contains jargons that a lot of people may find difficult to understand.

You should also choose a professional SEO company. It is very likely that you do not know enough about how SEO works, which is why you opt to seek professional help from SEO companies. Make sure that the SEO Company that you decide to work with is not only professional, but is also one of the best. You can make sure of this by checking each SEO company’s website and comparing their services with one another. Make sure that your requirements are met. You can also search for reviews about their site for more information.

If you are still unsure about which SEO company to work with, you can always consult with an SEO consultant to help you make the best choice for your resources and investment. However, this type of service can cost you a lot of money. However, a less expensive route to take is to learn about the workings of search engine optimization yourself. You can do this by visiting web portals and reading articles about SEO, those which discusses the basics and important things that you need to consider to help you decide on which professional SEO company to work with.

Just remember, however, that not all professional SEO companies that are ranked high on the search engine are the best, so you definitely need to research on them. Nonetheless, being able to fully maximize search engines is a must if you want your company to succeed, so make sure that you find the best SEO Company that can offer you the best and quality service that will help increase your online visibility, and also provide you with the advantage over your competitors.

Why Your Business Needs a Professional Website

For many of your customers, your website will be their first impression of your business. Your website gives your customers an idea of what the business is about, who it is for and who runs it. You wouldn’t go to a business meeting without looking your best – and your website should be exactly the same.

If you get it right, your website will be the best tool you have for promoting your business. Your website will essentially become an online shop-window, accessible to customers all over the world, which means the better it looks and more and up-to-date it is, the better impression it will make on consumers.

What your website needs to do

Your website needs to give an idea of exactly what your business does. The look and feel of the website, the images you choose and the text will all contribute to this – but avoid baffling language or words such as ‘solution’ which don’t really mean anything : if customers  can’t work out what you do, it’s unlikely they’ll  stick around to find out.

It might sound obvious, but many business owners forget to include information about the business, such as contact details or opening hours, on their websites. For many customers, your website will be their first port of call to find out where your business is located – so make sure you include detailed information, including a map.

If you find you’re being asked the same questions over and over again, include a ‘frequently asked questions’ (FAQ) section on your website. Giving your customers quick access to the answers will improve your customer service, as well as saving you time answering the same question again and again.

professional web design

Including an online shop on your website is a cheap and easy way to target new markets without the hassle – or cost – of opening a store in a new location. As long as you’re happy to send the items, customers from across the world can purchase items without being limited to your opening times or physical location.

It’s important to keep your website’s content fresh. One easy way of keeping your site up-to-date is by including a blog. Write short articles every few days on news and announcements from your industry to show your customers the site is current and to help you get to the top of Google rankings.

Checklist

  • Use your website to promote your business
  • A website does away with geographical and time constraints
  • A professional website can level the playing-field between your business and its competitors
  • It’s cheaper to set up a website than buying or renting premises
  • The internet allows you to enter into a dialogue with your customers
  • Include an FAQ to improve your customer service
  • Include a blog to show your website is up-to-date

Get website for your unique business and go online. Contact MaverickGlobal, a Professional Web Design Company in Bangalore.

Request a quote now.

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